Jason Hornady NE

About Jason Hornady NE

Jason Hornady has spent over two decades shaping the firearms and ammunition industry, combining business acumen with a passion for shooting sports. He is a highly accomplished executive with over 25 years of experience and success in management, marketing, and new business development of sporting goods operations.

As Vice President of Hornady Manufacturing Co., he has transformed his family’s business into an industry leader in bullet/ammunition manufacturing, reloading equipment, and security products. 

Under his leadership, the company has experienced remarkable growth while maintaining its reputation for innovation and quality. His contributions to conservation, shooting sports education, and community initiatives have cemented his reputation as a business leader and an industry advocate.

Early Years and Professional Development

Raised as a third-generation member of a bullet manufacturing dynasty, Jason’s career seemed preordained. His grandfather, Joyce Hornady, founded Hornady Manufacturing in 1949. However, his father, Steve, insisted he spend some time outside the company before coming home to work for the family business.

After earning a Business Administration degree in Marketing from the University of Wyoming, Jason jumped into the sporting goods industry with Sportco Marketing, Inc., where he was a manufacturer’s rep and managed over 200 dealers and distributors.

From there, he went to Redfield Riflescopes Inc. as Director of Sales and Marketing, directing all aspects of sales, marketing, and product development. This included managing global sales representatives, advertising agency, and public relations.

Redfield was eventually foreclosed on but provided Jason with valuable business lessons. He later moved to Dunkin-Lewis, Inc., where his results were theatrical — a 450% increase in sales to Cabela’s — and more than 100% revenue growth with Academy Sports.